Park Lane History

Founded in Chicago in 1955 by Arthur and Shirley LeVin, Jewels by Park Lane defines ‘The American Dream’. As the world`s leading direct sales jewellery party plan company, Park Lane proudly offers exceptional quality jewellery that is backed by an unconditional guarantee.

The 3 CEO’s are 3 of the 10 children Shirley and Arthur had, Scott, Arthur and Mark. If ever you make it to a convention with us one thing you will notice straight away is the presence of the LeVin family. Arthur and Shirley have many of their children, grandchildren work within the family business. A number of staff have been with Park Lane for over 40 years. That speaks volumes!